We are the leading creative agency built specifically for the lighting industry. Our comprehensive team combines deep technical expertise with design excellence to solve your unique challenges. From Brand Strategy, Graphic Design, and Visualization to Custom Software, Web Services, and Digital Marketing, we deliver integrated solutions that elevate your business. Partner with us to transform your vision into a market-leading reality.
One Company, Two Solutions.
Your Lighting Brand delivers success through two distinct, industry-leading divisions. Our Agency team provides expert Strategy, Design, and Marketing solutions to elevate your brand’s presence, while The Lighting Exchange empowers your business with robust, data-driven software tools. Individually, they are powerful tools. Together, they form an unrivaled ecosystem that offers you the strongest strategic advantage in the lighting market.
Strategy, Marketing, & Design
Our WorkPowerful Data-Driven Software
Explore LEXLeadership
Rob Hilbert
Co-Founder & Design Principal
Jonathan Ayala
Co-Founder & Principal
Kazmir Dinse
VP of Operations
Our History
Our journey began on June 5, 2013, with a singular vision to advance the lighting industry through the fusion of design, technology, and communication. What started from a garage with a simple idea has evolved into a powerful team of over 25 experts, serving the industry’s most respected companies. We take pride not just in our growth, but in the lasting partnerships we’ve built and the tangible impact we create for our clients every day.
Over the past decade, we have become recognized as the bridge between technical specification and creative storytelling. Our unique strength lies in our team’s ability to combine the aesthetic eye of a design agency with the technical mind of a lighting expert. This powerful combination allows us to craft award-winning brand and marketing campaigns that are visually stunning yet technically precise.
Between building our first agency website in 2013 and our 200th launch in 2025, we revolutionized the industry with The Lighting Exchange. More than just software, it is where B2B stakeholders now converge. By bringing together Manufacturers, Lighting Agencies, and the Specification Community, we fostered a new era of collaboration that improved workflows and communication for everyone.
