Digital marketing designed for the lighting industry. We turn complex products into clear, compelling content that increases visibility, generates leads, and strengthens your brand across web, social, and digital platforms.
Digital Marketing
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Did you know?
Credibility Starts Early
Digital marketing builds awareness and trust long before specification decisions are made.
Illuminating Solutions
Make Your Digital Presence Impossible to Ignore
Search Engine Optimization (SEO)
Improve visibility across search engines and digital platforms with optimized content that helps your brand get discovered by the right audience.
- Keyword & content optimization
- Search-friendly product pages
- Performance tracking & search insights
Social Media Marketing
Foster meaningful industry connections through social campaigns that inspire action and drive measurable results.
- Platform-specific strategy
- Custom content & campaign creation
- Audience engagement & growth
Email Marketing
Keep your brand top-of-mind. We curate targeted emails that nurture leads and drive meaningful engagement.
- Campaign strategy & setup
- Branded email design
- Performance tracking & optimization
Content Creation
Your products deserve to shine. We translate complex specs into engaging visuals and content across all digital channels.
- Custom graphics & visuals
- Cross-channel content creation
- Engaging product storytelling
Paid Digital Advertising
Amplify your brand with paid campaigns across social and search, driving traffic, visibility, and meaningful leads.
- Paid social advertising
- Google Ads campaigns
- Ongoing optimization & reporting
Website Optimization
Your website helps your marketing work smarter. We optimize content, performance, and UX so every visit drives results
- Campaign-ready updates that drive results
- Intuitive layouts that guide visitors
- Mobile-friendly designs for every device
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What to Expect
Discovery & Goals
We start by understanding your business, target audience, and objectives. Together, we determine which services and channels (social media, SEO, email, paid advertising, or all) are most relevant to achieving your goals.
Audit & Analysis
Before creating a strategy, we evaluate your current marketing efforts and review competitor activity. This helps identify strengths, uncover opportunities, and inform recommendations so your digital marketing is data-driven and aligned with your business goals.
Strategy & Planning
Our team develops a focused, strategic plan aligned with your business goals. We map campaigns across the year or targeted periods, coordinating content, social, email, and other efforts to drive ongoing engagement and measurable results.
Content & Creative
We create the assets your campaigns need, from graphics and videos to copy and product visuals. Every piece of content is crafted to engage your specific audience and reinforce your brand messaging.
Campaign Launch & Optimization
Once your strategy is in place, we launch campaigns across selected channels and continuously monitor performance. We make adjustments as needed to improve engagement, conversions, and outcomes that drive the best results.
Continued Reporting & Insights
We provide clear, actionable reports that highlight campaign performance, key trends, and opportunities for improvement. Insights from these reports inform your next strategy, helping refine content and guide your next campaign focus.
Need-To-Know Details
YLB develops digital marketing strategies that help lighting brands stay visible, relevant, and connected to the audiences that influence specification and sales. By combining industry insight, targeted messaging, and consistent execution, we transform attention into meaningful opportunities.
We start by understanding your business goals, whether it’s launching a product, increasing brand awareness, or promoting a tradeshow. We then analyze competitor activity and past analytics to create a campaign plan that aligns content, social, and email efforts to engage your audience and deliver measurable results.
We track performance using tools like Google Analytics, Sprout Social, and your email platform’s analytics. We monitor engagement, conversions, and ROI, then provide actionable insights to optimize campaigns and continually improve results.
Absolutely! We specialize in product photography, 3D renderings, videos, and graphics, all crafted by our in-house experts to effectively tell your story.
Yes! If built and managed by YLB, we will update your site to align with social, email, and paid campaigns. Every page is optimized to engage visitors and drive results. If built and managed outside of YLB, we will provide the imagery, copywriting, call to action, and even design the layouts for your developer to implement.
Our team conducts keyword research, crafts metadata, and structures content for clarity and search visibility. We also monitor performance using Google Analytics and social metrics, adjusting content and campaigns to maximize engagement, reach, and measurable results across all digital channels.
Social media is more than posts; it’s about creating community and keeping your brand top of mind. Our team develops platform-specific strategies aligned with your business goals to drive measurable results. When paired with paid social media, your message reaches new audiences and amplifies impact.