At YLB, we know the importance of designing with purpose. Every asset, from technical documents to sales collateral, should support your business and connect with your audience. That’s why we combine strategic thinking with strong visuals and clear messaging to help your brand stand out in the competitive lighting market.
Graphic Design
Text or Graphic
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Did you know?
Consistency Strengthens Recognition
Brands with cohesive visual identity across all materials are 3–4 times more likely to be remembered.
Illuminating Solutions
We Are Lighting Experts Who Design the Materials that Move Your Business Forward
Marketing Services & Collateral
Materials that communicate your message, capture attention, and support sales across print and digital channels.
- Brochures, presentations, sell sheets, email campaigns, and social media graphics crafted to engage your audience
- Visual materials that strengthen brand recognition and consistency
- Materials designed with lighting expertise for accuracy and credibility
Sales Collateral
Tools that help your team convey product value and accelerate decisions.
- Product overviews, sell sheets, and pitch decks designed for easy understanding
- Layouts highlighting key features and advantages
- Collateral structured to guide conversations and support sales
Specification Sheets & Technical Documents
Living, breathing documents that demand accuracy, organization, and reliability to support project planning, product selection, and customer trust.
- Specification sheets, installation guides, and more are designed for clarity
- Consistent visual standards that reinforce brand and usability
- Layouts built for easy updates as products and specifications evolve
Design Backed by Lighting Knowledge
Design decisions informed by lighting expertise, ensuring clarity, accuracy, and professional credibility.
- Design shaped by lighting industry standards
- Clear representation of product features, applications, and performance
- Decisions aligned with how lighting professionals evaluate and use information
Branding
Visual identities that create recognition, build trust, and ensure consistent messaging across all touchpoints.
- Logos, color palettes, and typography designed for longevity and clarity
- Brand guidelines that maintain cohesion across digital, print, and technical assets
- Unified marketing, sales, and technical documents
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What to Expect
Project Kickoff
The process begins by understanding your goals and audience. With your team, we will outline timelines and deliverables to ensure everyone starts on the same page.
Strategy
We define the approach for each design project, aligning your marketing, sales, and technical needs with your project goal. This step ensures every asset has a clear purpose and resonates with your audience.
Design
Our designers craft visual materials that are clear, engaging, and consistent with your brand. Layouts, graphics, and templates are developed to communicate your message effectively and leave a lasting impression.
Copywriting
Compelling messaging brings your materials to life. We collaborate with you to refine your copy, ensuring it’s clear, persuasive, and aligned with your brand voice.
Deployment
Finalized assets are delivered in the formats your team needs, ready for use across sales presentations, marketing campaigns, and technical communications. We make sure everything is polished, consistent, and easy to distribute.
Ongoing Updates
Design is never truly finished. Materials are living assets that evolve with your brand and products. We provide updates, refinements, and guidance to keep your collateral accurate, fresh, and aligned with your business goals.
Need-To-Know Details
We sure can! Whether it’s a complete rebrand or updates to your existing identity, we develop logos, color palettes, typography, and brand guidelines that reflect your expertise and provide consistency.
Absolutely! We can design new materials that adhere to your existing brand guidelines, ensuring consistency across all assets. If your guidelines need updating, we can also help refine them to keep your visuals fresh and cohesive.
We’re flexible. You can engage us for a single project, such as a new website, specification sheet refresh, or a new brochure, or set up a retainer for continued design support. Retainers are ideal for evolving brands and ongoing marketing and sales needs, whereas one-off projects are best suited for specific campaigns or materials.
Project timelines vary depending on the scope, complexity, and number of assets. We provide clear timelines during the kickoff phase so you know what to expect.
Because we know lighting, every design decision is informed by industry standards, product knowledge, and your brand identity. From imagery to messaging, we ensure your materials are both accurate and compelling for lighting professionals.
We design a wide range of marketing materials, including brochures, presentations, sales collateral, and technical documents. Every piece is crafted to reinforce your brand and support your sales and marketing efforts.
Yes! Strong messaging is key to effective design. We collaborate with your team to write copy, ensuring it’s accurate and aligned with your brand’s voice and resonates with your audience.
Design is never static, so we provide ongoing support and updates as your products, specifications, or brand evolve. This ensures that all collateral remains accurate and effective over time.
Still curious? Don’t hesitate to reach out to us! We’re happy to answer any questions you may have.