YLB designs and builds websites that combine strong visuals with smart functionality. From clean layouts to seamless user experiences, our sites are crafted to engage visitors, perform reliably, and grow with your business.
Website Design & Development
The Lighting Exchange
Custom Integrations
200+
Websites Built
Did you know?
Your Digital First Impression
Your website shapes how potential clients see your business and influences their next steps.
Illuminating Solutions
We Are Lighting Experts Who Build Awesome Websites
Creative & Responsive Layouts
Your brand deserves a digital presence that looks great everywhere. YLB designs and develops layouts that scale cleanly across all devices and browsers.
- Lighting-industry-informed design decisions
- Intuitive navigation that guides users
- Responsive builds that ensure consistent experiences
Advanced UI Components
Bring your site to life with purposeful, interactive elements that enhance usability and engagement.
- Custom mega menu systems for large content structures
- Complex, dynamic web forms for product requests or submissions
- Interactive territory and rep maps with intuitive navigation
Fast & Optimized Performance
We build for speed, performance, and reliability, because load time directly impacts user engagement.
- Clean, efficient code that minimizes load times
- Optimized assets for faster delivery
- Real-world performance testing for dependable uptime
Inclusive & Accessible Websites
Great design should include everyone. We follow ADA and WCAG guidelines to ensure your site is usable and accessible to all.
- Clear color contrast and screen reader compatibility
- Keyboard-friendly navigation
- Inclusive design that welcomes every visitor
SEO & Analytics
Visibility matters. We build every website with on-page SEO best practices baked in from day one.
- Optimized metadata and semantic HTML
- Google Analytics and Search Console integration
- XML sitemaps and structured data for improved indexing
Secure & Reliable Hosting
Your website stays fast, safe, and always online with our high-performance hosting solutions, backed by ongoing support.
- Always-on hosting with SSL encryption included
- Server-side firewalls and malware protection
- Ongoing maintenance and peace-of-mind support
LEX Installation Experts
Seamless, custom integrations with The Lighting Exchange (LEX) backed by deep platform expertise.
- LEX installations tailored to your company’s needs
- Custom styling to match your website’s design
- Expert implementation of the full LEX toolkit
Ongoing Support & Optimization
A website isn’t done when it launches. It continues to grow and evolve.
- Post-launch updates, QA, and performance reviews
- Plugin and CMS updates to maintain security and compatibility
- Analytics-driven improvements over time
What to Expect
Project Kickoff
We start by getting to know you, your brand, and your business goals. Together, we’ll outline timelines, deliverables, and success metrics so everyone’s on the same page from day one.
UI/UX Design
Our designers craft a clean, intuitive interface that showcases your products and lighting expertise, driving engagement and converting prospects into leads. Every detail is designed to keep the user experience effortless and compelling.
Content & Messaging
Your story is a powerful sales tool. We provide a clear framework: page mock-ups, prompts, and best-practice tips, while you supply the copy and images that capture your voice. Together, we’ll shape it into a cohesive, on-brand narrative.
Site Development
Our developers bring the approved design to life with modern, efficient code. We ensure your site is fast, secure, and responsive across all devices.
Testing & Review
Before launch, we test every page, link, and feature. You’ll have a chance to explore the site, provide feedback, and confirm everything works to your satisfaction.
Site Launch
With your final approval, we go live. Our team handles the technical rollout so your debut is smooth and stress-free.
Ongoing Support
Your site’s journey doesn’t end at launch. YLB makes website management simple with our annual maintenance plan. We handle everything from server maintenance and performance monitoring to content updates and security checks. If you need to update content, just send a request to our web team and we will take care of it, typically within one business day.
Need-To-Know Details
Great question! The short answer is “we know lighting.” Our knowledge of the lighting industry gives us the edge when it comes to understanding your company’s goals and building websites that reach them. Whether it’s generating leads, showcasing products, or providing resources, we design and build websites tailor-made for lighting professionals.
Most websites benefit from a design refresh every 2–3 years. Technology, design trends, and user expectations evolve quickly, so regular updates help keep your site looking modern, performing well, and aligned with your business goals
Custom UI and UX design is the process of creating a unique look, feel, and flow for your website based on your brand and your users’ needs. UI, or User Interface, focuses on the visual design, layout, and style. UX, or User Experience, ensures the site is intuitive, engaging, and easy to navigate. Together, they shape how visitors experience your brand online and how effectively your website drives results.
We sure can! Whether you’re looking for a refreshed logo, need to recreate a file you can’t track down, or are interested in a complete rebrand, our talented design team (hyperlink to branding page) can get the job done.
Absolutely! We’re a full-service creative team. Whether you need compelling copy that speaks your customer’s language, stunning product videos, or 3D renders of your fixtures, we’ve got you covered. We understand the technical language of lighting, and we know how to translate that into content that delivers.
Choosing a YLB website means getting a solution designed with your business and audience in mind. Whether it’s a custom build or a pre-designed template, we focus on performance, accessibility, and user experience. Your site isn’t just functional, it’s tailored to the lighting industry. Plus, you get ongoing support and expert guidance so your website evolves as your needs change, rather than being limited by off-the-shelf options.
A redesign can temporarily impact SEO, but with the right approach, it’s also a chance to improve it. At YLB, we preserve your existing search equity by maintaining key URLs, redirects, and on-page optimizations. We also enhance site structure, speed, and accessibility to boost long-term performance in search results.
A maintenance plan is not required, but it is highly recommended. YLB offers hosting and maintenance plans that keep your website secure, updated, and running smoothly. If you prefer to manage your site yourself, we can train you on how to make updates and maintain your server for an additional fee.
Still curious? Don’t hesitate to reach out to us! We’re happy to answer any questions you may have.