At Your Lighting Brand, our values serve as the foundation for every partnership we build. We combine creative vision with trusted industry knowledge to deliver expert results that go beyond expectations. By working hard, staying humble, and putting our clients and staff first, we ensure that when you work with us, you’re collaborating with a uniquely dedicated team committed to success.
We Stand by the Values That Drive Us
Core Values
Customer Success Experts
Owning the task and taking the extra step to serve the customer, building trust through continued personal service, valuing our reputation, and deepening customer relationships.
WHY: Lighting is a Small Community
HOW: Service from Start to Finish
GOAL: Build Lasting Relationships
Step In Step Up
We’re a team that steps in and steps up, whether it’s stepping outside of your comfort zone, taking on new responsibilities, helping our team with common goals, or helping our customers with small tasks.
WHY: YLB is a Small Business
HOW: Work Beyond your Role
GOAL: Foster Continuous Growth
"Chicken Fried Rice"
We’re a quirky gang that got where we are by saying yes to the unconventional and remaining humble in the face of success. We believe in having hustle, passion, perseverance, and remembering that each day is a chance to become better.
WHY: YLB is Built from Humility & Hard Work
HOW: Allow Challenges to Motivate You
GOAL: Develop Grit
Family First
Nothing is more important than the health, safety, and welfare of you, your family, and your teammates.
WHY: We Love Our Team
HOW: Extend Grace and Be Respectful
GOAL: Promote Life/Work Balance
Our Values In Action
Celebrating Our Wins
Excellence is a habit we celebrate. We established the ‘YLBies’ to honor and award teammates who authentically exemplify our four core values in their daily work. Whether it is ‘Stepping In and Stepping Up’ to solve a situational challenge or acting as true ‘Customer Success Experts,’ these awards recognize the character behind our expertise. By celebrating these internal wins, we cultivate a culture of integrity and passion, ensuring you are always supported by a principled team.
Giving Back To Our Community
‘Stepping In and Stepping Up’ means serving our neighbors as passionately as we serve our clients. We actively nurture our community through diverse initiatives, ranging from fundraising for cancer research and the Humane Society to organizing local food drives. Our team takes direct action too, whether it is cleaning up downtown for Earth Day or growing organic produce in neighborhood gardens. We are dedicated to building a stronger, healthier community right here in Central Ohio.
Advocating For A Brighter Future
We believe that a thriving lighting industry benefits everyone. That is why we actively partner with and support the organizations driving our profession forward. From championing sustainability with the AWARE Project and the Dark Sky Initiative to fostering diversity through WILD (women in lighting + design), we are committed to progress. By engaging with industry pillars like IES, NEMRA, AAILA, and the ArchLight Summit, we help build a stronger, more connected community that empowers every professional to shine.